Tadahiko Sato

Professor of Marketing


Faculty of Business Sciences


SATO Tadahiko received the Ph.D. from The Graduate University for Advanced Studies (SOKENDAI) in 2004. Since April 2005, he joined Graduate School of Business Sciences, University of Tsukuba (currently known as Degree Programs in Business Sciences). Currently he is Professor at the Master's Program in Business Administration and Doctoral Program in Business Administration.

His major field of study is Marketing Science and Statistical Science. He is interested in Bayesian modeling techniques, especially, hierarchical Bayes model, state space model and data assimilation for marketing phenomena.

Research Area

  • Marketing Science
  • Statistical Science
  • Bayesian Modeling


  • Marketing Research (Master's Program in Business Administration)
  • Marketing Engineering (Master's Program in Business Administration)
  • Time Series Analysis (Master's Program in Business Administration)
  • Special Lecture on Marketing Science (Doctoral Program in Business Administration)

Research Achievement

Contact Information


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